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Programmatic

Programmatic Buying is one of the most dynamically growing part of the domestic advertising fields. Data-based, automated media buying enables our Clients a more accurate, and more diverse targeting in their campaigns than ever before. We are working together with international market leaders such as Adform, Google and Rubicon Project.

Programmatic portfolio

Our whole inventory is accessible via programmatic marketplaces, which implies more than 3000 advertising zones and an average of 500 million impressions each month.

Advertiser-specific solutions

Our Clients can reach our inventory through open market, at the same time we are also partners in configuring private, fixed-price deals at the request of our Clients.

Transparent, non-blind network

Similarly to classic display campaigns, we provide full transparency and brand safety guarantees to our advertisers on site level.

Well-set international background

Our dedicated team continuously improves programmatic service jointly with the most acknowledged international providers.

Ever precise targeting

In case of a programmatic campaign the advertiser does not actually buy media, but the user itself. User data generated by browsing may be of high value through the process of the ad server, consequently very specific and interest-based targeting is achievable.

Automated, prompt buying

No prior consultation needed during media buying, the virtual marketplace is automatically hosted by algorithm-driven ads on both desktop and mobile platforms. Automatism does not necessarily imply convention: beside our constantly available offers, we also provide personalized packages at the request of our Clients.

Common knowledge

In order to improve our service offered by our programmatic division to a high level through jointly acquired knowledge, we maintain a strategic partnership with the largest multinational agencies.

Partners